News & Tips

At Shimano, not only do we want you to use our tackle, we want you to be successful with our tackle. We also want you to understand our company philosophies, be aware of promotions and events were are involved with, and most importantly, know the details on new rods, reels, braid and lures as soon as we announce them.

We have links here for Shimano company news and new product information. Check back often as this section will be updated often.

Fishing with the E6X

In March of this year, we had the opportunity to fish with award-winning writer/photographer, Brad Wiegmann.  Brad is a freelance writer/photographer that wears many hats.  He writes for a number of popular outdoor magazines as well as websites and does a lot of specialized photography for numerous fishing companies.   His website – – is informative, to the point and unbiased...

Read more    [last updated - January 26, 2017]